Friday, December 14, 2007

MLS Photos

The old adage "a picture is worth a 1,000 words" certainly holds true in the real estate business.
Descriptions like: "Updated", "Must See", "New Kitchen", "Completely remodeled", are all great descriptions for a Realtor to use when writing comments about a listing that will be seen by thousands of people looking for a home. But in an age where 80% of all new home buyers search for a home through the internet, photos are just as important, if not more so, than the words a Realtor uses to describe the house.

The MLS allows a Realtor to post 10 pictures with each listing. Invariably, everytime I am searching for homes for a client, I come across 1 or 2 listings that have either 1 or NO photos. My agency, Real Living Inc., allows me to post 25 pictures, and I always make an effort to use all of the spaces available for a number of reasons. First, I owe it to my client to market their home the best way possible - and the internet is quickly becoming that way! Second, websites like Realtor.com, Trulia, and Street Easy pick up those photos, but in no special order, so numerous angles of the Kitchen, Bathrooms, Living Room, Dining Room, and any special rooms like a finished lower level are going to help make my listing stand out.

Although, I haven't had a client buy a home from just the photos alone yet, I have had many clients who passed over homes with zero photos.

1 comment:

Patrick said...

Interesting real estate blog and I will do some research to learn more – keep the good work

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