BEYOND THE SALES PITCH

Beyond The Sales Pitch

Well, 2007 wasn’t the greatest year for Real Estate, but for some reason, it was my personal best year since I started in 2003. I’m incredibly grateful that 2007 ended well, especially with all the bad news, markets shifting, talk of recession and everything else. But as I look back, I attribute the good news to three things. Referrals, referrals, and referrals. Which really means, I owe a huge Thank You to all of you!

I run my real estate practice 100% on referrals from customers, friends, and family. And the fact that my clients trust me enough to take care of their friends and family is truly what drives me forward everyday. I’ve learned that Upper Arlington and Columbus are both very small towns and whether it’s good news or bad news, it all gets around. So my goal is to give people the very best counsel and service that I possibly can.

Which brings me to my real point. What do people really want these days, in terms of real estate services? I strongly believe that the real estate industry is going through a huge transformation and, like most other industries, it will be primarily driven by the needs and desires of customers. The change is from Realtors who are seen as slick sales people to Real Estate Agents who are true counselors and purveyors of sound advice and useful knowledge. After all, we are counseling people on the biggest investment in their lives, both financially and emotionally!

That’s why I tell people, “There’s no sales pitch here”. Nobody wants a sales pitch anymore. They want solid information, advice they can trust, legal counsel that protects, ideas and strategies that work, skill and care when handling transactions, experienced negotiating tactics, and more. But above all, I believe what people really seek is honesty. Honesty that cuts through all the bull crap and plethora of mis-information about real estate out there. We are bombarded by so much information these days that separating the truth from fantasy can be really tough.

So please keep those referrals coming, as 2008 is shaping up to be a challenging year. But one thing you can count on is that I will treat your friends and family like family and they won’t get a sales pitch from me. Let’s make this a great year together and as always, if you have any questions about real estate, you know who to call.