Real Living in Westminster, CO

Colorado Real Estate Associates, one of North Metro Denver’s up and coming real estate firms, today announced that it is joining Real Living, one of the nation’s most innovative national real estate franchises.

“Real Living is a powerful, innovative real estate company, and we are thrilled to join its fast-growing national network of offices,” said Jackie Nordstrom, owner of the new franchise. “Our team will be able to tap into the extensive resources, including cutting-edge technology and marketing tools, and Premier Service®, one of the nation’s leading customer service programs in the real estate industry.”

“One of the things that attracted us to Real Living is the strong emphasis on consumer services,” said Nordstrom, a 15 year veteran of Denver real estate. “And this can be seen within a variety of products and services they provide.”


Real Living Colorado Real Estate brokers
Real Living’s commitment to consumer service is their 96% customer satisfaction rating by an independent rating agency. “We’re the only national brand to allow a third party company to rate the quality of the service we provide,” said Chip Bruss, Network Development Director for Real Living. “In other words, we ask our customers to tell us how we’re doing, and so far, they’re giving us the highest rating in the industry.”

Further, Real Living launched a new national website last year with consumer-friendly search functions. “We wanted to build a consumer website that emulated Realtor.com, which is the #1 publicly visited real estate site in the U.S.,” said Bruss.

“Home buyers and sellers are really smart now”, said Nordstrom, “they know what they want and if you don’t give them all the information in one easy to find place, they’ll just get it somewhere else.” The local site, www.reallivingCOrealestate.com, will have all the search capabilities of the national website and will launch February 1, 2012.

“We’re excited to be on the ground floor of such a big movement as the real estate business is changing fast and Real Living is on the leading edge of these new changes,” said Nordstrom about the continuously growing real estate franchise company. “Many real estate companies are moving to lower fees with lower services, but we believe consumers want to work with brokers they can trust, who have their best interests in mind, and know how to provide better service.”

“Real Living CO Real Estate is highly regarded by home buyers and sellers in North Metro Denver, and we are excited and proud to welcome the company and its outstanding team of professionals to the Real Living family,” said Harley E. Rouda Jr., president of Real Living.

CLICK A MOUSE, BUY A HOUSE?

According to Real Living CO Real Estate, a record number of Americans, including Denver residents, are using the Internet as a key tool for finding and buying homes.

Denver, CO - February 28, 2012 - More than ever, home buyers in Denver are turning to the web as a first step in their search for new homes. And they’re in very good company: According to the National Association of Realtors®, more than nine out of 10 home buyers use the Internet as a key resource to help them find their dream home.

"When it comes to finding and buying homes, the overwhelming majority of people, including Denver residents, are using the ever-expanding array of online tools, tips and information to help them find their dream home," said Jackie Nordstrom, Broker Owner of Real Living CO Real Estate. "This is especially the case with home buyers who are 44 years old and younger. More than 90 percent of them report using the Internet as part of their search process. Overall, 87 percent of all home buyers say they use the Internet as one of several information sources at some time during the home-finding process."

Nordstrom said websites such as www.reallivingCOrealestate.com are becoming important resources for consumers, who use them to access a wide range of constantly updated information, such as detailed listing information on homes for sale, photographs, virtual tours, mortgage calculations, neighborhood and community overviews, and more.

"We’re making more information available to home buyers than ever before - from virtual tours, to satellite photos, to local school information,” Nordstrom said. “It benefits everybody: Denver residents can find detailed information from the convenience of their home, and by the time they contact us, they often have a very good idea of their likes and dislikes, which enables us to quickly hone in on neighborhoods and floor plans that suit their needs.”

According to Nordstrom, other key trends of online home searches include the following:
• While older buyers are somewhat less likely to use the Internet, the use of real estate agents in buying a home was consistent across age groups, ranging from 81 percent for those 65 years and older to 88 percent among those 18 to 24 years old.
• While both first-time and repeat buyers most often start by looking for properties online, first-time buyers more often seek out information about the home buying process or talk with a friend or relative about the buying process. Repeat buyers more often begin by looking for properties online or by contacting a real estate agent, suggesting that these buyers not only are more comfortable with the process, but also have a clearer understanding of what they are looking for when purchasing a home.

About Real Living
Real Living is a full-service real estate franchise company with 400 offices and more than 10,000 sales professionals coast to coast. In 2010, Real Living maintained an industry-leading customer satisfaction rating of 96 percent based upon research by an independent research firm. For more information, visit www.realliving.com.

About Real Living CO Real Estate
Real Living CO Real Estate is a full-service real estate company with on-site mortgage, title, and contract services, as well as 33 professional brokers, who are accredited with the National Association of Realtors® (NAR), servicing Westminster, Thornton, Broomfield, Arvada and all North Metro Denver areas. Real Living CO Real Estate is located at 12001 N. Tejon Street, Suite 110, Westminster, CO 80234, 720-880-2288. For more information on homes for sale or local real estate information, visit www.reallivingCOrealestate.com.